8 Points of Internet Marketing
A new report by Verdict Research concludes that online spending increased 35% last year, despite slowing global economic conditions. That growth rate is nearly ten times higher than the total UK retail market! So much has changed since last year and the Internet continues to evolve at an increasing rapid pace. Is your business keeping up, or better yet staying ahead?
HTD Network prides themselves on the vast level of knowledge, relationship and expertise they have developed over the years. To provide optimal service to each client, they have partnered with HTD Network, an Agency Search Engine Optimization service. This service focuses on increasing the visibility of each client’s website. In order to simplify Internet strategy, HTD Network has developed the 8 Points of Internet Marketing. Their 8 Points of Internet Marketing are Search Engine Optimization, Online Advertising, E-mail Marketing, Interactive PR, Affiliate Marketing, Web Analytics, Social Media Marketing & Relationship Building.
1. Search Engine Optimization: Requires making several changes to text and code elements on your site to make it appear to be more relevant to certain search terms, and building links from other sites to your site in order to make your site appear to be more important to the search engines.
2. Online Advertising: HTD Network has built strong relationships with media networks and bloggers, which helps reduce the cost of their clients advertising campaigns and increase ROI. Managing online advertising budgets through CPC, CPM and CPA banner campaigns, as well as partnering with advertising sites.
3. E-mail Marketing: Email remains the number one reason people go online and according to the DMA is one of the least expensive marketing channels. Keep in mind, email is a permission-based medium. Email has no contender when it comes to low-cost, high reward marketing channels. In fact, your goal should be to drive as much of your customer communications through email as possible, no matter the state of the economy. Today, most email marketers are paying under a penny per email, but email marketing only claims a small fraction of the average marketing budget. Email marketing has become prevalent, but on a wide scale is still not being leveraged to its true potential. Such as advanced personalization, manage delivery monitoring, and finally integration with third-party systems.
STATs: In the USA, Emailing has dropped from $48.34 last year, ending with a ROI in 2008 of $45.06 (US) for every dollar spent. Projected to drop to $43.52 in 2009, emailing is still far the best ROI and vast visibility you can get for you business.
4. Interactive PR: This powerful Internet Tool has a team of experts with the technology of the web, who specialize in E-mail design, promotions, tracking and reporting services. They synchronize their client’s E-mail campaign reports in order to track results and ROI. Using the power of the web and PR to go beyond traditional marketing to establish a direct dialog with customers and prospects.
5. Affiliate Marketing: A revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant’s products or to send potential customers to the merchant’s website, all in exchange for a share of the profits. These can be done through pay-per-click, pay-per-sale or pay-per-lead.
6. Web Analytics: The process of analyzing the behavior of visitors to a Web site is a vital tool. The use of Web analytics will give a business the opportunity to attract more visitors. Giving the option to preserve new customers to assist with goods and services, which then increase the dollar volume each customer spends.
7. Social Media Marketing: Specializing in building social media websites and leveraging popular social networks to help clients reach their target audience. Another powerful and cost-effective method, social media is a personal and unique way of reaching prospects and customers.
8. Relationship Building: When it comes to a business, it is very important that you form relationships and steer away from damaging behaviors. You will need to create and maintain relationships that will support you periodically throughout the life of your business. HTD Network has created some techniques that define ways to help clients with creating and keeping business relationships. Here are a few samples:
A. First impressions are significant. Impressions leave an impact!
B. Always do the right thing, which is not necessarily the easy way.
C. The best preparation for tomorrow is to do today exceedingly well!
D. In any relationship there will be some give and take.
E. Honesty is the best policy to any business relationship, from any platform.
F. Communication is vital and needed in every course!
G. Keep every relationship professional even if things go sour, it’s about attitude.
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Whether you realize it or not, you have the power to be successful by helping others succeed.
David Cottrell
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